Perceptual Engineering, Capitalism at a glance, I see Paleopsychology’s underpants February 20, 2007Posted by brittanygardner in Capitalism, Howard Bloom, ideas, Paleopsychology, Perceptual Engineering, research, William James.
If the title doesn’t hook you, nothing will.
Often, my perpetual idea appetite for ideas, (or just the habit of thinking online) will lead me to a brilliant oasis. Or at least a nice series of nodes. Regardless, here is some fodder for fellow active seekers (emphasis mine):
…There is a soul, a passion, inside of the economic machine. Our most personal desires and schemes sometimes scare us with their strangeness, with their lunacy. But some dare make them public—just as the first stone-chipper, the first stone-wall builder, the first brick-maker, and the first brick-city-planner did.
Some risk looking foolish with the tales, the songs, and the fantasies they share. Others stare with wonder—they see their own unspoken feelings, their chaotic longings, echoed in a mirror there. Then we and our allies recruit, we proselytize. We make the masses see what we have seen. We organize believers to throw themselves with idealism, passion, commitment, and deep faith, into creating something that this cosmos has never previously seen. We organize others so they can make a reality of what is now shared fantasy, shared lunacy, a communal and a corporate dream.
And we do it all to tickle and to please that wisp, that ghost, emotionality. We do it to satisfy, to excite, to cause the human spirit to ignite. That is the essence of leadership, and it’s the process to which capitalism gives flight.
-Putting Soul in the Machine – http://howardbloom.net/
Mr. Bloom has an impressive bio, should you choose to delve. (You should.)
“…More important is the impact of a communal ritual like a rock concert. The star onstage is taken over by a self he doesn’t know, one that seems to surge through him as if he were a length of empty pipe. The force of this strange passion welds the audience in an almost transcendent bond.” Bloom’s task was to first experience the exaltation, then to dissect it. “The model for this work,” he says, “came from William James*, who attempted to feel the ecstatic experience of mystics, then to probe it scientifically, a process which led to his 1902 book The Varieties of the Religious Experience.”
*William James looks interesting too. I should have a read.
…Twenty pages in The Billboard Guide to Music Publicity are devoted to Bloom and the antidote he invented, “perceptual engineering,” which he defines as “a way of finding a valid truth which the herd refuses to see, then turning the herd around and making that truth self-evident. It’s what we do in much of science–seeing the ordinary from a new perspective, then revealing what makes it tick and in the process altering society‘s views.”
–http://howardbloom.net/bloombio.htm (emphasis mine)